Google Ad Grants

Unlock Up to $10,000/Month in Free Google Advertising

Google provides up to $10,000/month in free ad spend. We provide expert, hands-on management to ensure you secure the grant, keep your account compliant, and maximize your real-world impact.

Why invest in professional management?

Why Non-Profits
Partner with Us

Google supplies the ad credits—we ensure they turn into actual donations, volunteer sign-ups, and measurable community reach. Managing a Google Grant account requires ongoing compliance monitoring and strategy.

Prevent Account Suspensions

Google enforces strict ongoing requirements. We keep your account fully compliant so you never risk losing your grant.

Maximize Your $10,000 Budget

Free clicks mean nothing without strategy. We optimize keyword targeting and conversion funnels to drive real action.

Save Internal Time & Resources

Let your team focus entirely on your mission while our ad specialists handle the technical execution.

Client review

“We started working with Marinela on Google Grant Ads through a recommendation. Even though we didn’t know what we were getting into, Marinela guided us at every step. We planned all activities together, she shared suggestions to help us work more efficiently, and throughout the collaboration we always felt she was fully committed and dedicated to everything she does. Thank you, Marinela!”

Katja Palaic
Katja Palaic Marketing & Communications Youthbank International

What is Google Ad Grants & How We Help

Through the Google Ad Grants program, eligible non-profits receive up to $10,000 USD per month in in-kind Search advertising budget. Our mission is to help you fully leverage this grant, drive real-world outcomes, and keep your account fully compliant—without spending your organization’s own budget on ad spend.

Our Services Include:

Application & Setup

Guiding you step-by-step through Google for Nonprofits verification, account setup, and technical Ad Grants activation to get you ready.

Campaign Strategy

Building targeted Search campaigns aligned with your non-profit’s core goals, including fundraising, volunteer recruitment, and brand awareness.

Policy & Compliance

Managing strict, ongoing Ad Grant requirements and policy monitoring to ensure your account remains fully compliant and avoids suspension.

How the Process Works

Four clear steps from eligibility to ongoing management.

  1. 1

    Eligibility Check

    We verify whether your non-profit organization meets all official Google Ad Grants eligibility criteria in your country.

  2. 2

    Application & Approval

    We guide you through documentation verification, Google for Nonprofits setup, and technical Ad Grants activation.

  3. 3

    Strategy & Campaign Setup

    We design customized Search campaigns, perform keyword research, set up required conversion tracking on your website, and launch your ads.

  4. 4

    Ongoing Management & Compliance

    We continuously optimize ad performance, monitor account health to ensure strict compliance with Google’s policies, and deliver clear monthly progress reports.

How Our Pricing Works

  • Google Ad Grant Budget

    100% Free ($10,000/month provided directly by Google).

  • Our Management Service

    Transparent, fixed monthly service fee tailored to non-profit budgets.

Google Ad Grants vs. Standard Paid Google Ads Accounts

Based on official Google Ad Grants guidelines and policy requirements:

Feature Google Ad Grants Account Standard Paid Google Ads Account
Monthly Budget Up to $10,000 USD/month ($329 USD/day) provided by Google Self-funded (unlimited budget set by advertiser)
Allowed Ad Formats Ads served via Search and Performance Max campaigns All formats (Search, Display, YouTube Video, Shopping, Performance Max)
Ad Placement & Priority Appears on Google Search results pages, positioned below paid ads in ad auctions High priority placement across Google Search, Partner Networks, and Display
Bidding Limits $2.00 USD max CPC for manual bidding; higher bids permitted when using Smart Bidding (e.g., Maximize Conversions) Unlimited CPC bidding (set according to market competition)
CTR Threshold Must maintain a minimum 5% account-level CTR each month to avoid account suspension No minimum CTR requirement
Keyword Restrictions Single-word, overly generic keywords, or keywords with a Quality Score of 1 or 2 are strictly prohibited Flexible keyword options with no mandatory Quality Score thresholds
Account Structure & Setup Strict requirements: at least 2 ad groups per campaign, 2 ads per ad group, active geo-targeting, and mandatory conversion tracking Flexible account structures and setup choices

Get Started with Google Ad Grants Support

Tell us about your organization and current Ad Grants status. We’ll review your situation and follow up with next steps for professional management.