{"id":17,"date":"2024-11-12T17:42:27","date_gmt":"2024-11-12T16:42:27","guid":{"rendered":"https:\/\/edukacija.petarzrinski.hr\/zugajmarinela\/?p=17"},"modified":"2026-04-16T14:16:59","modified_gmt":"2026-04-16T12:16:59","slug":"lansiranje-novog-modela","status":"publish","type":"post","link":"https:\/\/merozum.com\/en\/lansiranje-novog-modela\/","title":{"rendered":"Launch campaign of a new car model in Croatia"},"content":{"rendered":"
\"Mazda<\/figure><\/div>\n\n\n\n

A successful new product launch requires a carefully planned strategy that covers all stages of the customer journey \u2013 from the first encounter with the brand to the final purchase. In this case study, we describe how we launched a new car model in Croatia through an integrated multi-channel campaign, which achieved outstanding results in increasing awareness and achieving sales goals.

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Launch campaign goal<\/h2><\/div>\n\n\n\n

Successfully introduce a new car model to the Croatian market, with the aim of increasing awareness, driving consideration and conversion through a comprehensive, multi-channel marketing strategy.<\/p>\n\n\n\n

Strategy<\/h2><\/div>\n\n\n\n
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  1. An integrated communication strategy for the entire sales funnel has been developed<\/strong>
    We designed a holistic marketing approach that encompasses all stages of the sales funnel: awareness, consideration, and conversion. This ensures a seamless user experience from brand discovery to final purchase.<\/li>\n\n\n\n
  2. Awareness Campaign \ue08190% of Budget):<\/strong>
    As the primary goal was to build mass awareness of the new model, 90% of the budget was allocated to a broad-reaching awareness campaign. This included:\n