{"id":1391,"date":"2026-03-30T18:32:00","date_gmt":"2026-03-30T16:32:00","guid":{"rendered":"https:\/\/merozum.com\/?p=1391"},"modified":"2026-03-30T18:32:54","modified_gmt":"2026-03-30T16:32:54","slug":"from-broken-tracking-to-fully-booked-workshops-in-2-months","status":"publish","type":"post","link":"https:\/\/merozum.com\/en\/from-broken-tracking-to-fully-booked-workshops-in-2-months\/","title":{"rendered":"From broken tracking to fully booked workshops in 2 months"},"content":{"rendered":"

Context<\/strong><\/h2>\n\n\n\n

The client struggled to consistently fill their online workshop capacity.<\/p>\n\n\n\n

They had previously worked with multiple freelancers running separate campaigns, hoping one approach would deliver results. However, due to frequent algorithm changes and a lack of consistency, previously successful tactics no longer performed.<\/p>\n\n\n\n

\"Zoom<\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

Challenge<\/strong><\/h2>\n\n\n\n

Upon reviewing the account, I found that conversion tracking was not functioning properly. There were multiple Meta pixels installed, and Google Ads conversions were outdated and broken due to ongoing website changes.<\/p>\n\n\n\n

Without reliable tracking, campaigns lacked the data needed to optimize effectively. Simply put, the platforms couldn\u2019t identify what a \u201cconversion\u201d was\u2014making performance optimization impossible.<\/p>\n\n\n\n

Strategy & Execution<\/strong><\/h2>\n\n\n\n

Before developing a campaign strategy, I focused on fixing the foundation: accurate tracking.<\/p>\n\n\n\n

I conducted a full audit and implementation across:<\/p>\n\n\n\n

    \n
  • Google Tag Manager (GTM)<\/li>\n\n\n\n
  • Meta Pixel<\/li>\n\n\n\n
  • Google Ads conversion tracking<\/li>\n\n\n\n
  • Google Analytics 4 (GA4)<\/li>\n<\/ul>\n\n\n\n

    Once tracking was correctly set up and validated across all platforms, I launched campaigns focused on lead generation (workshop sign-ups).<\/p>\n\n\n\n

    During the initial phase, I continuously monitored and verified data accuracy while running early optimizations.<\/p>\n\n\n\n

    After ensuring consistent and reliable data across Meta Ads, Google Ads, and GA4, I shifted focus to performance optimization:<\/p>\n\n\n\n

      \n
    • Meta Ads:<\/strong> Tested multiple creatives and identified top-performing formats, which were then scaled<\/li>\n\n\n\n
    • Audience targeting:<\/strong> Refined targeting and campaign settings based on performance insights<\/li>\n\n\n\n
    • Google Ads:<\/strong>\n
        \n
      • Continuously added negative keywords to improve traffic quality<\/li>\n\n\n\n
      • Optimized ad groups and ads<\/li>\n\n\n\n
      • Tested and adjusted budgets to maximize conversions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

        Results<\/strong><\/h2>\n\n\n\n

        Over a two-month period, campaign performance improved significantly as optimizations took effect.<\/p>\n\n\n\n

          \n
        • Leads increased by 80% in the second month<\/strong> compared to the first<\/li>\n\n\n\n
        • Budget increased by 46%<\/strong>, enabling further scaling<\/li>\n\n\n\n
        • Generated 360% more leads than available workshop spots<\/strong><\/li>\n<\/ul>\n\n\n\n

          While not all leads converted into customers, the client successfully filled the workshop to the desired capacity.<\/p>\n\n\n\n

          Key Learnings<\/strong><\/h2>\n\n\n\n

          Accurate tracking is the foundation of any successful performance campaign.<\/p>\n\n\n\n

          This case demonstrates how proper conversion tracking\u2014combined with continuous optimization\u2014can significantly improve results and enable scalable growth.<\/p>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          Context The client struggled to consistently fill their online workshop capacity. They had previously worked with multiple freelancers running separate […]<\/p>\n","protected":false},"author":1,"featured_media":1392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,1,8],"tags":[],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digitalni-marketing","category-advertising"],"uagb_featured_image_src":{"full":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4.png",2240,1260,false],"thumbnail":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4-150x150.png",150,150,true],"medium":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4-300x169.png",300,169,true],"medium_large":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4-768x432.png",768,432,true],"large":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4-1024x576.png",1024,576,true],"1536x1536":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4-1536x864.png",1536,864,true],"2048x2048":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4-2048x1152.png",2048,1152,true],"trp-custom-language-flag":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4-18x10.png",18,10,true],"mailpoet_newsletter_max":["https:\/\/merozum.com\/wp-content\/uploads\/2026\/03\/Merozum-blog-banner-4-1320x743.png",1320,743,true]},"uagb_author_info":{"display_name":"zugajmarinela","author_link":"https:\/\/merozum.com\/en\/author\/zugajmarinela\/"},"uagb_comment_info":0,"uagb_excerpt":"Context The client struggled to consistently fill their online workshop capacity. They had previously worked with multiple freelancers running separate […]","_links":{"self":[{"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/posts\/1391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/comments?post=1391"}],"version-history":[{"count":1,"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/posts\/1391\/revisions"}],"predecessor-version":[{"id":1393,"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/posts\/1391\/revisions\/1393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/media\/1392"}],"wp:attachment":[{"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/categories?post=1391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/merozum.com\/en\/wp-json\/wp\/v2\/tags?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}